Faculty and Staff Directory
Deborah Colton, Ph.D.
Associate Professor, Area Leader, International Business
Office Hours
Quarter Even Weeks:
Wednesday 9:30 am-11:00 am
Quarter Odd Weeks:
Monday 12:30 pm-1:30 pm
Tuesday & Thursday
2:00 pm – 2:30 pm
Please Schedule an
Appointment by E-mail.
Biography
Deborah Colton is the International Business Area Leader and Associate Professor of International Business and Marketing in the E. Philip Saunders College of Business. She teaches Internet Marketing, Principles of Marketing and Global Marketing at both the graduate and undergraduate levels. Additionally, she teaches marketing courses online for RIT’s distance learners.
Colton believes the Internet is truly a global phenomenon. Thus, her expertise bridges Internet marketing and global marketing topics. Two of her mainstay areas are international e-tailing (electronic retailing) which examines drivers of online retail success across national borders, and corporate blogging which is increasingly being used as a marketing tool.
Colton’s research focuses on Internet and international marketing. She has published research studies in the Journal of World Business and Journal of International Marketing, and has presented at the American Marketing Association Educators’ Conferences and the Academy of International Business’ Annual Conferences. Colton also has received multiple “Best Paper” awards at national conferences.
Colton received her Ph.D. degree in International Business and Marketing from the University of South Carolina in 2004. She earned an MBA from Rochester Institute of Technology, and a B.A. in International Studies from the State University of New York at Buffalo. She is a member of the American Marketing Association, the Academy of International Business and Beta Gamma Sigma Honor Society.
Education
- Ph.D., International Business and Marketing, University of South Carolina, 2004
- MBA, Rochester Institute of Technology, 0
- B.A., International Studies, State University of New York at Buffalo, 0
Experience
- Instructor -- University of South Carolina, 1997-2001
- Marketing Manager -- Troyer Inc., 0-1997
- International business
- Marketing
- Marketing strategy
- Marketing: Internet
Professional Memberships
- Academy of International Business
- American Marketing Association
- Beta Gamma Sigma
Awards
- S. Tamer Cavusgil Award, American Marketing Association, 2009
- Best Paper Award, American Marketing Association - 2008 Winter Educators' Conference, Global Marketing Track, 2008
- Best Paper Award, Academy of International Business - Northeast, 2005
- Best Paper Award - Global Marketing Track, American Marketing Association, 2001
Research Interests & Research in Progress
- Deborah Colton and Elizabeth del Valle, "Do corporate blogs affect brand attitudes? Formation and effects of attitude toward the corporate blog,"
- Deborah Colton and Martin Roth (2010), "Different Means for Different Ends: Global E-tailing Resources and Progressive Performance Objectives," Revise and resubmit: International Marketing Review.
- Deborah Colton, "The Role of Marketing Resources in Attracting Website Visitors: A Cross-cultural Analysis," Under Review
- Deborah Colton, "What are Corporations Blogging About? Identifying Markers of Corporate Credibility,"
- New vs. Old: Which corporations leverage their blogs for effective marketing? Working paper
- The Fastest Growing Companies - blogging strategies aimed at promotion. Working paper
- What got them on top? An empirical investigation of the Top 250 Internet Retailers. Working paper
Publications
Refereed Journal Articles
- Forthcoming -- Discipline-based Scholarship, Sole Author, Journal of Brand Management -- The role of retailer mindset and promotional resources in strengthening online brands, 0
- Discipline-based Scholarship, Primary Author, Journal of International Marketing -- Drivers of International E-tail Performance: The Complexities of Orientations and Resources, with Martin S. Roth, William O. Bearden, 1-22, March, 2010
- Discipline-based Scholarship, Sole Author, International Journal of Electronic Marketing and Retailing -- A resource-based view of e-tailer performance: an international study, 174-195, March, 2010
- Discipline-based Scholarship, Secondary Author, Journal of International Marketing -- Subsidiary use of Foreign Marketing Knowledge, with Martin S. Roth, Satish Jayachandran, and Mourad Dakhli, 1-29, March, 2009
- Discipline-based Scholarship, Primary Author, Journal of World Business -- The Response of the 'New Consumer' to Promotion in the Transition Economies of the Former Soviet Bloc, with R. Bruce Money, 189-205, July, 2000
Refereed Conference Proceedings
- Discipline-based Scholarship, Primary Author, -- Different Means for Different Ends: Global E-tailing Resources and Progressive Performance Objectives, with Martin S. Roth, August, 2011
- Discipline-based Scholarship, Sole Author, -- What are Corporations Blogging About? Identifying Strategies about Corporate Associations and Credibility, August, 2009
- Discipline-based Scholarship, Primary Author, -- Sources of Global E-tail Advantage: Relationships among Orientations, Resources, and Performance, with Martin S. Roth, William O. Bearden , February, 2008
- Discipline-based Scholarship, Equal Author, -- Exploring Perceptions of Consumer Experience online, with Neil Hair, February, 2008
- Discipline-based Scholarship, Primary Author, Academy of International Business - NE -- RESOURCE EFFECTS ON ONLINE TRAFFIC OF U.S. AND FOREIGN ONLINE RETAILERS, with Gundula Luecke, October, 2005
- Discipline-based Scholarship, Secondary Author, Proceedings of the AMA Winter Educators' Conference -- The Use and Effectiveness of Transferred Knowledge in Marketing Subsidiaries, with Martin S. Roth, Satish Jayachandran, Mourad Dakhli,, January, 2001
- Discipline-based Scholarship, Equal Author, American Marketing Association. Conference Proceedings -- Price Discount and Brand Information Effects on Perceptions of Quality and Value, with William O. Bearden, Jay P. Carlson, Danny Weathers, 111-116, July, 2000
- Discipline-based Scholarship, Primary Author, Enhancing Knowledge Development in Marketing--Proceedings of the AMA Summer Educators’ Conference -- Response to Promotion in Post-Communist Eastern Europe, with R. Bruce Money, 322, July, 1998
Unpublished Conference Presentations
- , BizTech Series: Blogging for Business, 2008
- The Effects of Marketing and Firm Resources on Electronic Retailer Performance, Academy of International Business Annual Meeting, 2001
- The Effects of Headquarters-Subsidiary Marketing Communication on Global Brand Image, Academy of International Business Annual Meeting, 1999
Externally Funded Contracts/Grants/Research
- Green Marketing -- Humaira Matin, University of Kentucky, $,
