RIT undergraduate students from outside the Saunders College of Business will benefit from the marketing, sales and customer oriented aspects of the Marketing minor. The Marketing minor will broaden the learning experiences and professional opportunities of non-marketing majors by creating a second focus in marketing.
Refer to the General Policies and Requirements
Principles of Marketing is required and four additional courses must be selected from the elective list.
| Required Courses: | ||
| 0105‑363 | Principles Of Marketing | |
| Choose four from the following: | ||
| 0105‑410 | Product And Service Commercialization | |
| 0105‑440 | Internet Marketing | |
| 0105‑442 | Search Engine Marketing And Analytics | |
| 0105‑505 | Buyer Behavior | |
| 0105‑550 | Marketing Management | |
| 0105‑551 | Marketing Metrics And Research | |
| 0105‑554 | Seminar In Marketing | |
| 0105‑559 | Professional Selling | |
| 0105‑560 | Advertising And Promotion Management | |
| 0113‑450 | Marketing In The Global Environment | |
The faculty advisor is Dr. Jerry Curnutt, Assistant Dean for Administration
Contact Information | Email
