E. Philip Saunders College of Business
Marketing (BBUM)
Connecting Businesses With Their Customers
Successful companies have always been market-driven, shaping their efforts to fit their customers' wants. To meet these desires, marketing professionals influence product/service development, advertising, professional selling, channel management and pricing.
At RIT your course work will enhance your powers of observation, communication skills and ability to evaluate data. Along with a broad understanding of business, you'll get a background in liberal arts disciplines like sociology, psychology, anthropology, economics, and mathematics.
Presentations, team projects and case studies put marketing theory into a real-life setting and help you blend creativity, teamwork and technology - the tools of today's professional marketer.
Companies that hire students for co-op positions in Marketing include
- Wallace Computer Services
- Sports Scene Magazine
- Xerox Corporation
- Harris Black International
- Mobil Chemical Co.
- Johnson & Johnson/McNeil Consumer Healthcare
- Hudson Hotels
- Kraft Foods
What You'll Study
Marketing graduates receive a Bachelor of Science degree in business administration. The curriculum consists of business core courses, the marketing major, the general studies, and cooperative education.
When you are ready to apply, you can do so through the RIT Office of Admissions.